How we qualify

Last update at 2 December, 2025⏲️ Reading time: 2 minutes

Many people wonder how BetBrothers rates the best bookmakers. Fortunately, we have a highly qualified team that leaves nothing to chance and takes very seriously the research, analysis and evaluation of certain criteria that we will mention throughout this review. So pay attention and learn with us how to choose the best site to build your forecasts.

Main evaluation criteria for choosing a bookmaker

Without much ado, let's go through the evaluations we take into account before approving and recommending a betting site:

License
The first thing we consider is whether the operator is licensed to operate legally. It is worth noting that in many countries, bookmakers must obtain a license and adapt to government laws and regulations. These gambling rules not only require bookmakers to be transparent, but also protect you against possible fraudulent offenses.
Security
The best bookmakers offer various security tools such as SSL encryption technology, identity verification, two-step verification, biometric system, responsible gaming policies and transparency in terms and conditions. Of course, it should also include a support team in case of cyber-attacks. If a bookmaker does not offer most of these security measures, we simply discard it.
Bonuses
For many, bonuses are the lifeblood of a bookmaker. As it is the main offer to attract new users or keep those who are already registered. We make sure that the site offers welcome bonuses, cashback bonuses, weekly reloads, free bets, no deposit bonuses and even loyalty programs that will allow you to get more benefits, including extended withdrawal limits.
Payment methods
We like betting sites with multiple payment methods, such as e-wallets, cryptocurrencies, bank cards and bank transfers, because it gives bettors more options for depositing and withdrawing. Of course, these methods must be adapted to the local market and currency. We also evaluate payment limits and processing times.
Mobile application
In today’s age, it is impossible for a bookmaker to lead the market without a mobile application. At this point, we not only look for an app that can be downloaded on Android or iOS, but we also check that all features and functions are available and optimized on the mobile version. We check if the interface is easy to use, if it loads fast and if it has good ratings and user references on Google Play, App Store and other specialized review websites.
Interface
This point is key because it can be the difference between an amazing user experience or a total disaster. That’s why we care about investigating the performance of its interface, loading speed, visual design and menu order, features, functions, filters, notifications and real-time quota update.
Customer support
If the interface is important to check the performance of a betting site, customer service is not far behind. Here we not only make sure to confirm your communication channels (live chat, email, call center, etc.), we also value service time (if you work 24/7, all the better) and language (it is important that you handle the local language).

Why is it important to choose licensed platforms?

As we already mentioned, licensed bookmakers comply with the laws and regulations established by the country where they operate, guaranteeing security and transparency in betting. But playing on an unlicensed site leaves you adrift and unprotected in case you lose your money unexpectedly due to fraud or identity theft.

How does the team evaluate the services?

In addition to the assessments described above, the BetBrothers team also evaluates markets, odds margins and betting tools.

For example, we investigate whether the operator offers live streaming, real-time statistics, animated display, cashout, enhanced odds and live betting. In the end, we check the performance of each of these features.

What does reliable bookmaker mean?

Not only does it mean betting at a safe, legal and reputable bookmaker; it also means enjoying their selection of sports, markets and value odds and having access to bonuses and promotions. Not to mention secure payment methods and a customer service team that is responsive to any problem.

Whatever site you choose, don't forget to play responsibly, respect the game limits, don't bet impulsively and play for fun, not for extra cash.